Luxurious Lingerie designed in the UK by Edge o' Beyond
How lingerie brands are competing for consumers’ hearts – and spend
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..."The first half of February is a second peak for us, thanks to Valentine's Day.”
This is echoed by Naomi De Haan, founder of lingerie brand and manufacturer Edge o' Beyond: “October to February are our strongest months for sales.”
De Haan, who founded the business in 2013 and took manufacturing in-house in 2018, has seen multiple competitors in the British lingerie space close up shop amid economic challenges in recent years.
