The Making Of AW25

The countdown to AW25 has officially begun + it's time to meet five new designs: Imy, Lisha, Nova, Casey + Mina.

This season, step into a world where fierce femininity + everyday indulgence take centre stage, brought to life by our incredible creative team. Through campaign, film + video, AW25 captures the unapologetic spirit of the 1970s in every frame.

Set against the mundanity of the everyday, the campaign shows that luxury isn’t just for special occasions. Instead, it’s a daily ritual, designed to empower + embolden, exclusively on your terms.

Watch our AW25 preview video here.

Released in monthly drops, the collection features evolved lingerie icons alongside innovative RTW styles, each consciously crafted in our Welsh atelier, where fit + craftsmanship are always at the core. Expect rich seasonal hues, luminous accents, + the meticulous fit you know + love from EOB.

"I adore this season! It was amazing to see all the pieces come together so beautifully for this 70s inspired shoot. A highlight was testing out a spinning platform for the first time + having my sis there to help creative direct. We’ve perfected some really intricate sewing techniques + sourced some incredible new fabrics including a silk modal which is to die for, + some beautiful French Leavers lace. I hope you will love the content and the ranges as much as we all do x"

- Naomi, Founder + Director