Yesterday, I pitched EOB to America

I had the opportunity to take part in the Great British Pitch USA, introducing Edge o’ Beyond to US buyers + sharing the story of everything we’ve built over the last 12 years.

I talked about our Welsh Atelier, the incredible skills of our team, our commitment to British manufacturing + what makes EOB so different - from our fit to our fabrics + signature jewellery details.

The US has actually been our biggest market since we launched, so getting the opportunity to tell our story directly to American buyers + talk about taking EOB even further across the States felt very exciting.

But obviously, the biggest question before any pitch…

What do I wear?!

I went for our Lisha Sleeves - because if you’re going to talk about EOB, you might as well wear EOB! 😂 I also put the sleeves on in the office + may have forgotten to pull up one sleeve of my top, but I don't think anyone noticed...

I'm sure you already know I'm obsessed with our sleeves. They’re one of those pieces that instantly make an outfit feel a little more special + are a very good reminder that lingerie absolutely does not need to stay hidden.

Thank you, as always, for being part of this journey.

Fingers crossed you’ll be seeing a lot more of EOB across the pond very soon… 🇺🇸✨

Love,
Naomi x