WE’VE BEEN CHOSEN!

I’m so incredibly happy to share that Edge o’ Beyond has been chosen as one of the Nation’s Favourite Businesses 2026 by Small Business Saturday UK.

This feels particularly special as this month marks EOB’s 12th Birthday! 

When I started EOB, I never imagined that we’d have our own atelier in Wales, an incredible team making every piece here in the UK, and customers wearing our lingerie all in over 80 countries.

Running a small business with UK production can be a struggle, so to have EOB recognised amongst brilliant independent businesses from across the UK feels like a very lovely moment to stop + celebrate everything we’ve built.

Most importantly, we couldn’t have done it without you.

Every order, recommendation, Instagram comment, repeat purchase + sample sale shop over the years has helped us keep doing what we love -  designing + making beautiful lingerie here in Britain.

We’ve also been invited to celebrate at the House of Lords later this year (!!), which feels completely surreal.

Thank you for being part of EOB + for supporting a small, female-founded British business. It means more than you probably realise.

Lots of love,
Naomi x

About Small Business Saturday UK   

Small Business Saturday UK is a grassroots, non-commercial campaign, which celebrates small business success and encourages consumers to 'shop local' and to support businesses in their communities.  

Launched in 2013, the day itself takes place on the first Saturday in December each year, but has an impact that lasts all year round.  

This year Small Business Saturday takes place on 5th December 2026.  

smallbusinesssaturdayuk.com

Follow the campaign via #SmallBizSatUK @SmallBizSatUK